Privacy Policy

Last updated: January 26, 2026

This Privacy Policy explains how Widelite (the “Site”, “we”, “us”, or “our”) collects, uses, and shares personal information when you visit our website, place an order, use our services, or otherwise communicate with us about the Site (together, the “Services”).

In this Privacy Policy, “you” and “your” refer to any user of the Services, including customers, visitors, and anyone whose information we process in connection with the Services.

By accessing or using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect updates to our practices, technology, operational needs, or legal/regulatory requirements. When we do, we will post the updated policy on the Site and change the “Last updated” date, and we will take any additional steps required by applicable law.

How We Collect and Use Personal Information

To operate and improve the Services, we collect (and have collected within the last 12 months) personal information from different sources. What we collect depends on how you interact with the Site.

In addition to the uses described below, we may use personal information to:

  • communicate with you;
  • provide, maintain, and improve the Services;
  • comply with legal obligations;
  • enforce our terms and policies; and
  • protect the Services, our business, our customers, and others from harm, fraud, or misuse.

What Personal Information We Collect

“Personal information” generally means information that identifies you, relates to you, describes you, or can reasonably be linked to you.

A) Information You Provide Directly

When you place an order, create an account, contact support, or otherwise interact with the Services, you may provide information such as:

  • Contact information (e.g., name, mailing address, email address)
  • Order and transaction information (e.g., billing/shipping address, order details, payment confirmation, contact details)
  • Account details (e.g., username, password, and security-related information)
  • Shopping activity (e.g., products viewed, added to cart/wishlist, or purchased)
  • Customer support communications (e.g., the content you include when contacting us)

Certain features may require specific information. If you choose not to provide it, you may not be able to use some features or complete a purchase.

B) Information Collected Automatically

We may automatically gather information about how you use the Services via cookies, pixels, and similar technologies, including:

  • device type and operating system
  • browser type, settings, and language
  • IP address and approximate location
  • referral source (how you arrived at the Site)
  • pages viewed, time spent, clicks, and browsing patterns
  • interaction with emails and ads (where applicable)

C) Information We Receive from Third Parties

We may receive information from third parties that help us run the Services, such as:

  • Shopify (platform and store infrastructure)
  • Payment processors (to process payments and prevent fraud)
  • Shipping and fulfillment providers (to deliver your order)
  • Marketing and analytics partners (when you interact with our ads, emails, or measurement tools)

We handle information obtained from third parties in line with this Privacy Policy.

How We Use Your Personal Information

We may use personal information for purposes including:

1) Providing the Services and Fulfilling Orders

To perform our contract with you, we use information to:

  • process payments and verify transactions
  • confirm and fulfill orders, including shipping and delivery coordination
  • send service messages (order updates, account notices, return-related communications)
  • create and manage your account
  • provide customer service and handle return requests

2) Marketing and Advertising

Where permitted by law, we may use personal information to:

  • send marketing messages via email (and SMS where offered/allowed)
  • display ads on our Site or other websites
  • measure and improve marketing performance
  • personalize content, product suggestions, and promotions

You can opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us.

3) Security, Fraud Prevention, and Compliance

We use personal information to detect, investigate, or respond to suspicious, fraudulent, illegal, or harmful activity, and to comply with legal requirements. If you have an account, you are responsible for keeping your login credentials confidential.

4) Support and Service Improvements

We use information to respond to requests, troubleshoot issues, understand how the Site is used, and improve the shopping experience and performance of the Services.

Cookies and Similar Technologies

Like most online stores, we use cookies and similar technologies to operate the Site, remember preferences, enable analytics, and understand user behavior.

Shopify may place cookies in connection with providing the platform. For information about Shopify cookies, please review:
https://www.shopify.com/legal/cookies

We may also allow third-party partners (such as advertising/analytics providers) to use cookies or pixels to help deliver relevant ads and measure campaign results.

You can manage cookies through your browser settings. Please note that blocking cookies may limit certain Site features or functionality.

How We Share Personal Information

We may share personal information for legitimate business purposes, including with:

  • Service providers (hosting, payments, analytics, customer support, fulfillment)
  • Advertising and marketing partners (to deliver and measure campaigns, where permitted)
  • Professional advisors (legal, accounting, compliance)
  • Authorities and others when required by law, or to protect rights, safety, and prevent fraud

We do not sell personal information for money. However, certain disclosures for targeted advertising may be considered “sharing” under some privacy laws.

Third-Party Sites and Links

The Services may contain links to third-party websites or embedded features. We are not responsible for the content, privacy practices, or security of third parties. We recommend reviewing their privacy policies before providing any information.

Children’s Privacy

The Services are not intended for children. We do not knowingly collect personal information from children under 13 (or the minimum age required in your jurisdiction). If you believe a child has provided us personal information, please contact us so we can take appropriate action.

Data Retention

We keep personal information as long as reasonably necessary to provide the Services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. When information is no longer needed, we take reasonable steps to delete it or de-identify it.

Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, such as the ability to:

  • request access to the personal information we hold about you
  • request correction or updates
  • request deletion (subject to legal/recordkeeping requirements)
  • opt out of marketing communications
  • object to or restrict certain processing (where applicable)
  • withdraw consent when processing is based on consent (where applicable)

To make a request, contact us using the details below.

International Data Transfers

Your personal information may be processed outside your country/region, including locations with different privacy laws. When we transfer personal information internationally, we use safeguards required by applicable law.

Contact

If you have questions about this Privacy Policy or would like to exercise your privacy rights, contact us at:

Widelite
Unit A9, 10/F, Block A, Kailey Industrial Centre,
12 Fung Yip Street, Chai Wan, Hong Kong
Email: support@wideliteofficial.com